Brand Stretching or Brand Extensions.
David Balkwill and I (both British) working at Ecole de Design Nantes Atlantique were joined by Anne van der Graaf and Jeroen van Tongeren from the Dutch school of Engineering and Design in Windesheim for a workshop on Brand Extensions.
I had prepared a brief for the week, asking the students to imagine new brand extensions for 4 French brands and to develop ideas for innovative packaging in a new field for one of them. Find out more about this workshop here
Our branding workshops cover many themes:
Luxury Storytelling, the Multi-channel ONO brand experience. Find out more about these workshops here.`
Personal Branding – The Brand Called You! Find out more about these workshops here…
City and territorial branding. Find out more about this workshop here…
Audio Branding – can your brand be without music or sound? Find out more here…
Brand Identity and packaging design – the images below are the work of business school students who took my course in Corporate Design in the Luxury Industry, the students are studying the MSc in International Luxury and Brand Management at Rennes School of Business. Please see our other post on Packaging Design.
Brand Storytelling using exercises from Joseph Campbell’s epic book The Hero’s Journey.
Please get in touch for our forthcoming dates for 2018/2019, our diary is already getting booked for 2019.
Contact Sue Alouche on 0667452888 or email her for more information.
