The hidden, mysterious, brand DNA of a biscuit…
In the middle of a Branding Workshop the other day, we were talking about brand rituals and I asked the students how they ate an Oreo. They gave me varying […]
Category Archives: Brand heritage
How does your city say “Hi” ?
Each year at our school, a colleague and I run a Methodology Seminar for our International Class. In our last seminar we focused on City Branding. City Branding comes under […]
“What’s the Difference that Makes the Difference?” A recent review… have you bought your copy yet?
A recent review of the Branding Workbook written by Yvonne Fuchs and myself. “What is your brand? If the first thing that popped into your head was your logo, then […]
Does your brand tell a unique story?
It’s becoming more important for brands to develop unique, interesting, engaging content to use on-line and off-line. Brand Storytelling has been around for a while, but it’s now being […]
Humanise your brand…but how? Develop a Brand called YOU!
IDEO’s Elle Luna recently explained at a talk at the Designer’s Fair in US how brands are increasingly seeking to gain customers and build loyalty by showing their human side. […]
How far can you stretch a brand before it snaps?
I have noticed a recent trend for “designer” brands to extend their brand way out of their product category. I know what you’re thinking, that’s not new – Virgin stretched […]
What makes a brand “authentic”
In the world of visual communication, sometimes it’s hard to know what is really authentic. When it comes to branding, it’s even more difficult as there are many brands stating […]
