Branding Workshops


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Brand Extension workshop at L’école de Design and the  Dutch school of Engineering and Design in Windesheim.

Brand Aid, the Band Aid for your business – sticking it all together.

Having worked in both very large and very small design agencies in the UK on Brand strategy and communications for many years, I have been teaching as a Professor at L’école de Design Nantes Atlantique for 15 years where I jointly head up the Brand Design and Retail Interior Design Projects with Olivier Pigasse for national and regional partners for the International Classes and I am also a Professor on the Brand Design and Food Masters Course.  At Rennes Business School I Coordinate and teach Corporate Design in the Luxury Industry and Sport, Leisure and Tourism Industries and UX design in the cultural sector.

I run tailor-made seminars and courses on luxury storytelling and branding, design strategy and innovation and design thinking and UX (user experience) in other communication and business schools too.

I love what I do. Do you?

I learn as much from my students as they learn from me, They are open-minded, dynamic, young and full of energy, and I have many years of experience to pass onto them as well as a great tool box of creative and strategic ideas.

My branding workshops cover many themes:

luxuryLuxury Storytelling, the Multi-channel ONO brand experience. Looking at on-line and off-line channels of communication to create unique luxury brand stories. .Find out more about these workshops here.`

Personal Branding – The Brand Called You! Find out more about these workshops here…

City and territorial branding. Find out more about this workshop here…

Audio Branding and Audio Visual Branding – can your brand be without music or sound? Find out more here…

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Audio Branding Workshop with Graphic and Scenography Designers.

Brand Identity and packaging design – the images below are the work of business school students who in 1.5 hours had to take a brief for a luxury white tea and produce their own identity and packaging. This activity is part of my course in Corporate Design in the Luxury Industry, the students are studying the MSc in International Luxury and Brand Management at Rennes School of Business.  Please see our other post on Packaging Design.

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The work of Business School students on luxury pack design at Rennes School of Business as part of the Corporate Design in the Luxury Industry Course.

Brand Storytelling using exercises from Joseph Campbell’s epic book The Hero’s Journey.

How do you develop engaging and memorable brand stories around your brand to attract new or existing audiences to new products or services? I use several theories with my students, Joseph Campbell’s is one of them. I then take them through the process step-by-step to allow them to develop unique stories which engage the reader or follower in a different way.

I run several courses in MultiMedia Storytelling, Luxury Storytelling, How to tell the story called YOU! in different schools around France. I was also invited to Copenhagen early in 2020 to give lectures on this subject at KEA a Communication and Design School. It was a great experience for the students there and I learnt a lot too about the way they teach branding strategy.

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Joseph Campbell’s The Hero’s Journey – steps to excellent brand storytelling.

Brand Stretching is becoming more and more vital to add vitality to established brands in this world of collaborations.

(Image top of page) Many years ago, I took part in an International Workshop at Ecole de Design Nantes Atlantique alongside David Balkwell, joined by Anne van der Graaf and Jeroen van Tongeren from the Dutch school of Engineering and Design in Windesheim for a workshop on Brand Stretching (brand extensions as it was known then), I didn’t realise how enormous this brand strategy would become.

It’s becoming a recurrent theme as brands are now stretching further and further into unmarked territories to attract younger audiences with different values to the existing.

I now run regular workshops and seminars on this theme, as more and more brands are collaborating with other brands, musicians, artists, charitable foundations…

Brand collaborations are really interesting when trying to target new audiences, such as Millennials or Generation Z. They can bring a new image to an established brand. They can offer new experiences, new product offers, in new formats such as pop-up experiences, events and street marketing.

Please get in touch if you would like me to run a workshop for you for in 2021, my diary is already getting booked.

Contact Sue Alouche on 0667452888 or email for more information.

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