2 hour Branding Ritual Workshops
I recently facilitated a 2 hour Brand Ritual workshop at a Communication School in Nantes. I started with a general presentation giving the students some other benchmarks, then I gave […]
The hidden, mysterious, brand DNA of a biscuit…
In the middle of a Branding Workshop the other day, we were talking about brand rituals and I asked the students how they ate an Oreo. They gave me varying […]
Tesco’s fictional farm brands. Storytelling or porky pies?
Tesco has been busy developing a range of identities for fictional farms. Is this a good move in light of recent trends for more food transparency? Whilst other supermarket groups […]
How does your city say “Hi” ?
Each year at our school, a colleague and I run a Methodology Seminar for our International Class. In our last seminar we focused on City Branding. City Branding comes under […]
Branding ‘Personal’ Expression in the Circular Economy
These are interesting times for consumption. On the one hand we feel like we own too much ‘stuff’, and on the other that we shouldn’t throw it away. So in […]
What does your brand sound like?
If you are sitting in your workplace right now, close your eyes and just listen. What can you hear? Listen carefully. Note the sounds down. How do they make you […]
Band Aid gets the human touch…
I like this packaging from designer Valeria Stroukova. She has done away with the basic rectangular box in favour of a finger form, plus she has introduced a range of […]
