One year. One word. Un an. Un mot.
What’s your word for this year? Share yours here…
Brands think like their customers, but do they feel like them?
There’s a lot of talk today around engaging with… forming a dialogue with… having a conversation with… customers. But how many brands make an attempt to really feel like their […]
Now you can find me on Branding Magazine…
Over the Summer I became an approved contributor to Branding Magazine. You can see my first article here “Is it the Message ON the bottle or IN the bottle that […]
Why not draw your elevator pitch?
We are always trained to be able to give our elevator pitch in 30 seconds to 1 minute, practice perfect, in case at any given moment we meet that key […]
Can you teach creativity?
I see this question posed a lot on-line. Well you are reading a post from someone who has been teaching creative techniques and workshops for a number of years at […]
Another positive review of our Personal Branding Workbook…
“Clearly Brilliant. I love the examples given in the book. They make it real and familiar, I could relate to them and use the understanding to look at my own business with new eyes. The simple, short written exercises focused my mind and crystallised ideas in a highly productive way…”
Will you still need me, will you still feed me, When I’m 64?
I recently received my copy of Dialogues, a book encapsulating the TANGO (towards a new intergenerational openness) design programme I was involved with last year at l’école de Design Nantes […]
