As part of the course I am running in Rennes School of Business there is a Entrepreneurial aspect to the student’s Individual Project. They have to develop a sustainable luxury personal brand. We started the process this morning with the Mini Portrait exercise I developed a few years ago. The first part beng the Brand Tattoo brainstorm at #rennesschoolofbusiness – first step in the students developing their own personal luxury brand by imagining a tattoo on themselves to represent themselves. Good session!
Brand Tattoo Brainstorm with selected tattoos drawn by students and then analysed by the rest of the class to give different perceptions.
This student already had the perfect tattoo on her arm to represent her. She loves desserts (but is not a good cook) – something to pursue? 🧁 and she’s cute and soft just like her jelly featured here. When eating or cooking it feels to her like everything is possible!
The jelly on the plate with the cherry on top!
The next session will focus on the product or service they have decided to develop once they have completed their ‘Mini Portrait’. Then the storytelling will begin, the identity will be developed along with other elements of communication and it will become ‘real’.
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