Tesco’s fictional farm brands. Storytelling or porky pies?
Tesco has been busy developing a range of identities for fictional farms. Is this a good move in light of recent trends for more food transparency? Whilst other supermarket groups […]
Category Archives: Brand Storytelling
How does your city say “Hi” ?
Each year at our school, a colleague and I run a Methodology Seminar for our International Class. In our last seminar we focused on City Branding. City Branding comes under […]
Brands think like their customers, but do they feel like them?
There’s a lot of talk today around engaging with… forming a dialogue with… having a conversation with… customers. But how many brands make an attempt to really feel like their […]
Now you can find me on Branding Magazine…
Over the Summer I became an approved contributor to Branding Magazine. You can see my first article here “Is it the Message ON the bottle or IN the bottle that […]
“What’s the Difference that Makes the Difference?” A recent review… have you bought your copy yet?
A recent review of the Branding Workbook written by Yvonne Fuchs and myself. “What is your brand? If the first thing that popped into your head was your logo, then […]
Fast Fashion – What’s the future?
We have all got used the fact that we can go and buy catwalk copies at a couple of High Street stores like Zara and H&M for a fraction of […]
Does your brand tell a unique story?
It’s becoming more important for brands to develop unique, interesting, engaging content to use on-line and off-line. Brand Storytelling has been around for a while, but it’s now being […]
