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Category: Brand Storytelling

February 2, 2021February 2, 2021 creativiteconsultants

Better late than never…

January 25, 2020November 8, 2020 creativiteconsultants

#999 lucky for some.

September 12, 2019September 16, 2019 creativiteconsultants

The 9 Luxury Brand Signatures…

June 8, 2019June 11, 2019 creativiteconsultants

What’s the difference between a logo, an identity, a brand and brand design?

May 30, 2019May 30, 2019 creativiteconsultants

The Pixar Pitch. Story-selling at its best…

March 30, 2019November 8, 2020 creativiteconsultants

Don’t forget that Mr Kipling does make exceedingly good cakes…

March 6, 2019 creativiteconsultants

I love you Kit Kat. You’re all mine.

November 18, 2018November 8, 2020 creativiteconsultants

Ukamba. The “slow- walking” brand extension for Decathlon.

October 1, 2018January 10, 2020 creativiteconsultants

The love letter or the break-up letter?

June 6, 2018June 6, 2018 creativiteconsultants

Luxury. From conspicuous to inconspicuous consumption.

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So French!
Always interested by aroma design, I found a great city aroma walk in Nantes this morning which I posted on @knowingnantes but I also found out about these other projects which are bringing to life the smells of a city. Here’s the Scent of Departure kit - smell the destination airport before you fly. There’s also a travel agency that allows you to choose your destination by smell. Kate McClean’s smell map of Greenwich Village is just one of the neighbourhoods she’s been plotting around NYC - find out more here https://www.cityrealty.com/nyc/west-village followed by Gawker’s Interactive subway map (a mash-up with Google Maps) where you can click on a station and get reader-submitted reports of the smell there. Le Labo has also created an exclusive collection of city perfumes - Berlin is its latest, Cedrat 37. What’s the smell like where you live? Stale fish or roses? Does it change during the day/week? Let me know in the comments below? #smellmaps #olfactorydesign #aromadesign #urbansmellscapes #katemcclean #gawker #scentofdeparture #lelabo
Found this on the wall at school this morning. Not in Salle Scher and not exactly the right quote but a celebration of a great graphic designer. « C’est en faisant des erreurs que l’on apprend et que l’on se développe.
Charlotte (Gainsbourg) for Zara. Its latest collaboration focuses on denim and velour two of Gainsbourg’s fetish materials - but is it really Zara? Do these 2 brand personalities work together? Well, she’s definitely bringing Zara a rock attitude and it seems like it’s working - it’s being promoted as the collection « la plus cool du moment » Gainsbourg also designed the collection herself, including an over-sized denim jacket in memory of her father, and classic everyday clothes (Jeans, t-shirts and jackets) so let’s see where it takes her, and Zara, next. Image: Femmeactuelle.com #charlottezara #charlottegainsbourgh #brandcollaboration #zara #sergegainsbourg #brandpersonality #brandambassador #brandidentity
At Rennes Business School yesterday I started my short course in User Experience with The Wallet Project. Developed by #stanforduniversity it allows students to learn all the steps in Design Thinking in one hour. Students have to work in pairs to imagine a new kind of wallet that fits their partners needs and desires. As the future and meaning of money is changing fast there were some interesting ‘quick and dirty’ prototypes. The wrist wallet - just think of what you need to buy and it will be delivered. The 2 piece wallet - one for money and cards and one for emotions. The « I have my eye on you » wallet that tells me when I’ve had too much to drink and calls for a taxi to take me home. The wallet that makes me exercise before I can buy anything. 10,000 steps unlocks the wallet. #thewalletproject #stanforduniversity #rennesbusinessschool #meaningofmoney #wallets #purses #quickanddirtyprototyping
Have been waiting for this to arrive - it’s hot off the press. A collaboration of over 50 teachers from all backgrounds and teaching methods makes the exercises in this book really diverse. Curated and written by Olivier Caviglioli and David Godwin. #organiseideas #oliviercaviglioli #davidgoodwin

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