
Category: Brand Storytelling


The 9 Luxury Brand Signatures…

What’s the difference between a logo, an identity, a brand and brand design?

The Pixar Pitch. Story-selling at its best…

Don’t forget that Mr Kipling does make exceedingly good cakes…

I love you Kit Kat. You’re all mine.

Ukamba. The “slow- walking” brand extension for Decathlon.

The love letter or the break-up letter?

Luxury. From conspicuous to inconspicuous consumption.
