Tesco’s fictional farm brands. Storytelling or porky pies?
Tesco has been busy developing a range of identities for fictional farms. Is this a good move in light of recent trends for more food transparency? Whilst other supermarket groups […]
Category Archives: Brand voice
How does your city say “Hi” ?
Each year at our school, a colleague and I run a Methodology Seminar for our International Class. In our last seminar we focused on City Branding. City Branding comes under […]
What does your brand sound like?
If you are sitting in your workplace right now, close your eyes and just listen. What can you hear? Listen carefully. Note the sounds down. How do they make you […]
Brands think like their customers, but do they feel like them?
There’s a lot of talk today around engaging with… forming a dialogue with… having a conversation with… customers. But how many brands make an attempt to really feel like their […]
Now you can find me on Branding Magazine…
Over the Summer I became an approved contributor to Branding Magazine. You can see my first article here “Is it the Message ON the bottle or IN the bottle that […]
Another positive review of our Personal Branding Workbook…
“Clearly Brilliant. I love the examples given in the book. They make it real and familiar, I could relate to them and use the understanding to look at my own business with new eyes. The simple, short written exercises focused my mind and crystallised ideas in a highly productive way…”
“What’s the Difference that Makes the Difference?” A recent review… have you bought your copy yet?
A recent review of the Branding Workbook written by Yvonne Fuchs and myself. “What is your brand? If the first thing that popped into your head was your logo, then […]
