2 hour Branding Ritual Workshops
I recently facilitated a 2 hour Brand Ritual workshop at a Communication School in Nantes. I started with a general presentation giving the students some other benchmarks, then I gave […]
Category Archives: Packaging Design
The hidden, mysterious, brand DNA of a biscuit…
In the middle of a Branding Workshop the other day, we were talking about brand rituals and I asked the students how they ate an Oreo. They gave me varying […]
Band Aid gets the human touch…
I like this packaging from designer Valeria Stroukova. She has done away with the basic rectangular box in favour of a finger form, plus she has introduced a range of […]
