This video is a beautiful demonstration of how simple things can be when we are thinking in a circular design manner… what goes around comes back around and produces zero waste.

Please take a look at this video…

“From 2012 to 2020, annual paper packaging waste in the EU rose 10kg per person, reaching 73kg of paper packaging waste per person in the EU. This is heavier than the average adult European.” Environmental Paper Network.

I run a courses each year on Circular Design and Packaging at business schools and it’s sometimes so hard to encourage students to use other systems or techniques than the ones in front of them. I hope this video will encourage them to see that long-lasting durable options are much more ecological than single-use paper and board packaging. When we see the whole process it opens our eyes! #reuse #zerowaste