The hidden, mysterious, brand DNA of a biscuit…
In the middle of a Branding Workshop the other day, we were talking about brand rituals and I asked the students how they ate an Oreo. They gave me varying […]
Category Archives: Uncategorized
Tesco’s fictional farm brands. Storytelling or porky pies?
Tesco has been busy developing a range of identities for fictional farms. Is this a good move in light of recent trends for more food transparency? Whilst other supermarket groups […]
How does your city say “Hi” ?
Each year at our school, a colleague and I run a Methodology Seminar for our International Class. In our last seminar we focused on City Branding. City Branding comes under […]
Branding ‘Personal’ Expression in the Circular Economy
These are interesting times for consumption. On the one hand we feel like we own too much ‘stuff’, and on the other that we shouldn’t throw it away. So in […]
One year. One word. Un an. Un mot.
What’s your word for this year? Share yours here…
Why not draw your elevator pitch?
We are always trained to be able to give our elevator pitch in 30 seconds to 1 minute, practice perfect, in case at any given moment we meet that key […]
Can you teach creativity?
I see this question posed a lot on-line. Well you are reading a post from someone who has been teaching creative techniques and workshops for a number of years at […]
