Came across this interesting team-building game on Business Balls.
lifestyle acronyms game
A simple exercise to encourage thinking about demographics, generational ideas, language, and communications.
For groups of any size. Split into pairs, threes, or work teams and review as a creative exercise, or run the activity as a quick ice-breaker.
How to do it:
Acronyms are powerful in communicating a lot of information succinctly. If you are working in marketing, new product development, service development or brand development you may find this exercise interesting (and amusing) as a creative team-building game, which relates to generational issues.
It can be useful for your target demographic audiences more understandable to everyone, and making them more amusing than say the Acorn Demographic Profiling System.
We have probably all heard of amusing lifestyle acronyms such as DINKY (Double Income, No Kids Yet); GOFER (Genial Old Farts Enjoying Retirement); ORCHID (One Recent Child, Heavily In Debt); and the more formal term NEET (Not in Employment, Education or Training).
What acronym can you devise (or suggest one you know already) that is particularly appropriate for modern times?
Where groups devise their own acronyms you may optionally award a point for each letter in the acronym and bonus points for:
- true acronyms (which either seem like a word or make a real word, using the first letter from each word in the full expression.)
Review/discuss results as appropriate for your situation.
Optional equipment – dictionary and thesaurus.
Double Income Little Dog Owners/Dual Income Little Dogs Only.
Dual Income Mortgage We’re In Trouble.
Double Income No Kids Yet.
Dual Income, Two/Three Children, Expanding Debts. Adaptation (devised by R Burn-Smith, thanks) of the famous DINKY demographic acronym.
Greying, Leisured, Affluent, Married.
Genial Old Farts Enjoying Retirement. Alternative meaning in similar context is Genial Old Fisherman Enjoying Recreation.
High Earning Worker.
Hard-up Old Person Expecting Full Useful Life.
Kids In Parents’ Pockets Eroding Retirement Savings.
Loads Of Money But A Real Donut/Dickhead.
Lazy Ignorant Fool Expecting Retirement.
Middle-aged Urban Professional.
Not in Employment, Education or Training.
No Income, No Job or Assets.
One Income, No Kids Yet.
One Recent Child, Heavily In Debt.
Running A Business And Doing A Degree.
Rich Ordinary Briton.
Retired/Rich/Respectable Old Men Eating Out/Enjoying Outings.
Rich Urban Biker.
Single And Desperate For A Baby.
Suburban Asset Lightweight.
Single Income No Boyfriend And Desperate.
Single Income Two Children Oppressive Mortgage.
Spending the Kids’ Inheritance.
Sensitive New-Age Guy.
Snot-Nosed Egostical Rude Teenager.
Stripped Pine, Olive Oil, Laura Ashley.
Tastes Expensive, Pension Inadequate, Dammit.
Very Egotistical Stupid Twit.
White Anglo-Saxon Protestant.
Well Off Older Folk.
Well Off Older Person.
Wonderful Old Thing Considering His/Her Age.
Young Upwardly-mobile Professional.
You can find other team building exercises from Business Balls here
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