The hidden, mysterious, brand DNA of a biscuit…
In the middle of a Branding Workshop the other day, we were talking about brand rituals and I asked the students how they ate an Oreo. They gave me varying […]
Category Archives: Brand authenticity
Tesco’s fictional farm brands. Storytelling or porky pies?
Tesco has been busy developing a range of identities for fictional farms. Is this a good move in light of recent trends for more food transparency? Whilst other supermarket groups […]
What does your brand sound like?
If you are sitting in your workplace right now, close your eyes and just listen. What can you hear? Listen carefully. Note the sounds down. How do they make you […]
Band Aid gets the human touch…
I like this packaging from designer Valeria Stroukova. She has done away with the basic rectangular box in favour of a finger form, plus she has introduced a range of […]
Brands think like their customers, but do they feel like them?
There’s a lot of talk today around engaging with… forming a dialogue with… having a conversation with… customers. But how many brands make an attempt to really feel like their […]
Now you can find me on Branding Magazine…
Over the Summer I became an approved contributor to Branding Magazine. You can see my first article here “Is it the Message ON the bottle or IN the bottle that […]
“What’s the Difference that Makes the Difference?” A recent review… have you bought your copy yet?
A recent review of the Branding Workbook written by Yvonne Fuchs and myself. “What is your brand? If the first thing that popped into your head was your logo, then […]
