CREATIVE BRAND STRATEGY FROM THE HEART.

Menu Skip to content
  • Buy my branding workbook NOW!
  • Branding Workshops
  • Brand and User Experience
  • Creativity Workshops
  • Lecturing, Workshops and Courses.
  • Join us on Instagram
  • Follow us on Facebook
  • Contact us on LinkedIn…
  • Send us a tweet…

Category: Brand authenticity

September 14, 2020November 8, 2020 creativiteconsultants

The Rag Pickers of Yesterday. The Circular Economy of tomorrow.

March 14, 2020August 19, 2020 creativiteconsultants

Past, Present and Future.

September 12, 2019September 16, 2019 creativiteconsultants

The 9 Luxury Brand Signatures…

March 30, 2019November 8, 2020 creativiteconsultants

Don’t forget that Mr Kipling does make exceedingly good cakes…

October 2, 2018January 10, 2020 creativiteconsultants

Understanding different cultures… in an onion.

October 1, 2018January 10, 2020 creativiteconsultants

Capture your Brand Essence on one page…

June 6, 2018June 6, 2018 creativiteconsultants

Luxury. From conspicuous to inconspicuous consumption.

May 29, 2018October 7, 2018 creativiteconsultants

Coco Chanel finds inspiration in Deauville…

January 14, 2018October 7, 2018 creativiteconsultants

This brand really speaks to me… “Feel like a million Kroner!”

May 5, 2016October 7, 2018 creativiteconsultants

The hidden, mysterious, brand DNA of a biscuit…

Posts navigation

Older posts

We'd love to keep in contact with you.

Join 1,094 other followers

Join us on Instagram!

So French!
Always interested by aroma design, I found a great city aroma walk in Nantes this morning which I posted on @knowingnantes but I also found out about these other projects which are bringing to life the smells of a city. Here’s the Scent of Departure kit - smell the destination airport before you fly. There’s also a travel agency that allows you to choose your destination by smell. Kate McClean’s smell map of Greenwich Village is just one of the neighbourhoods she’s been plotting around NYC - find out more here https://www.cityrealty.com/nyc/west-village followed by Gawker’s Interactive subway map (a mash-up with Google Maps) where you can click on a station and get reader-submitted reports of the smell there. Le Labo has also created an exclusive collection of city perfumes - Berlin is its latest, Cedrat 37. What’s the smell like where you live? Stale fish or roses? Does it change during the day/week? Let me know in the comments below? #smellmaps #olfactorydesign #aromadesign #urbansmellscapes #katemcclean #gawker #scentofdeparture #lelabo
Found this on the wall at school this morning. Not in Salle Scher and not exactly the right quote but a celebration of a great graphic designer. « C’est en faisant des erreurs que l’on apprend et que l’on se développe.
Charlotte (Gainsbourg) for Zara. Its latest collaboration focuses on denim and velour two of Gainsbourg’s fetish materials - but is it really Zara? Do these 2 brand personalities work together? Well, she’s definitely bringing Zara a rock attitude and it seems like it’s working - it’s being promoted as the collection « la plus cool du moment » Gainsbourg also designed the collection herself, including an over-sized denim jacket in memory of her father, and classic everyday clothes (Jeans, t-shirts and jackets) so let’s see where it takes her, and Zara, next. Image: Femmeactuelle.com #charlottezara #charlottegainsbourgh #brandcollaboration #zara #sergegainsbourg #brandpersonality #brandambassador #brandidentity
At Rennes Business School yesterday I started my short course in User Experience with The Wallet Project. Developed by #stanforduniversity it allows students to learn all the steps in Design Thinking in one hour. Students have to work in pairs to imagine a new kind of wallet that fits their partners needs and desires. As the future and meaning of money is changing fast there were some interesting ‘quick and dirty’ prototypes. The wrist wallet - just think of what you need to buy and it will be delivered. The 2 piece wallet - one for money and cards and one for emotions. The « I have my eye on you » wallet that tells me when I’ve had too much to drink and calls for a taxi to take me home. The wallet that makes me exercise before I can buy anything. 10,000 steps unlocks the wallet. #thewalletproject #stanforduniversity #rennesbusinessschool #meaningofmoney #wallets #purses #quickanddirtyprototyping
Have been waiting for this to arrive - it’s hot off the press. A collaboration of over 50 teachers from all backgrounds and teaching methods makes the exercises in this book really diverse. Curated and written by Olivier Caviglioli and David Godwin. #organiseideas #oliviercaviglioli #davidgoodwin

Join us on Facebook!

Join us on Facebook!

The International Classes at l’école de Design Nantes

Follow Créativité now!

Follow on WordPress.com
Website Powered by WordPress.com.
Website Powered by WordPress.com.
 

Loading Comments...