Luxury. From conspicuous to inconspicuous consumption. June 6, 2018June 6, 2018

Coco Chanel finds inspiration in Deauville… May 29, 2018May 29, 2018

This brand really speaks to me… “Feel like a million Kroner!” January 14, 2018January 22, 2018

The hidden, mysterious, brand DNA of a biscuit… May 5, 2016February 3, 2017

Tesco’s fictional farm brands. Storytelling or porky pies? March 24, 2016

What does your brand sound like? February 4, 2015February 4, 2015

Band Aid gets the human touch… January 14, 2015January 14, 2015

Brands think like their customers, but do they feel like them? December 30, 2014

Now you can find me on Branding Magazine… December 30, 2014

“What’s the Difference that Makes the Difference?” A recent review… have you bought your copy yet? June 10, 2013