If you have just received a design brief for a new identity. This is a good exercise to get the creative juices flowing.

Give your team (and some people – not normally responsible for creating identities)  a condensed design brief, complete with company name, description and other design requirements. Then challenge members of your team to create the most original business cards for this new client.

They have 30 minutes and have to use hand-written/drawn solutions on different materials…this is where a business card can make a real difference!

You never know, you may have the identity you want in just 30 minutes…the first ideas, are often the best!