I just finished an on-line course on Music Psychology with Futurelearn to help me with the development of my Audio Visual Branding course next year. Week One, was a little easy, I had already researched the given tasks before, but week 2 was really interesting. We got into what really makes Bohemian Rhapsody interesting psychologically, how the song is structured, the physiological reactions we can have with music as well as psychological, and the thrill and Adrenalin-rush associated with sound (in films for example) or music.
Music and sound are becoming so important for brands with digital communications. Is your brand giving out the right musical vibes?
The course has been developed with Griffith University in Australia.https://www.futurelearn.com/courses/music-psychology