If you are sitting in your workplace right now, close your eyes and just listen. What can you hear? Listen carefully. Note the sounds down. How do they make you feel?

What did you hear? Sounds coming from colleagues? Customers? Machines? Faraway mumbles? The air conditioning or heating system kicking in? Or perhaps your company uses music in the workplace? If so, which? If it’s the radio, is it tuned to the right channel? How does it fit with your brand values?

My new article for Branding Magazine explains the power of sound in brand recognition and memory retention… have a read here