This is always the difficult part. You have developed the idea for a new start-up, company, product or service and then you have to name it/them.

Where to start? How to create the right personality. Make it memorable. Protectable, easy to pronounce. Oozing with your brand’s values? Well, I’ve come up with a handy little guide for students, small business owners, or anyone, for that matter. It will help you to think and brainstorm the important things.

How to get it? Just subscribe to this blog and it will be sent to you.