Brands think like their customers, but do they feel like them?

feel-like-consumers-cover-imageThere’s a lot of talk today around engaging with… forming a dialogue with… having a conversation with… customers. But how many brands make an attempt to really feel like their customers? People (like you and me) want authenticity and trust in relationships, so how many brands are using a truly “empathetic” approach in their brand communications?

Empathy is the word I want to focus my work around in 2015… If you want to know more about brands that integrate this into everything they do, read the rest of my article here…

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