#999 lucky for some.


I’ve always loved wearing bright red lipstick, so was very happy that one of my Christmas presents was the Dior #999 lipstick for Christmas which was incidentally launched on the September 9th 2019. (It also helps having a sister-in-law working for Dior).

Dior’s iconic shade of red lipstick was named #999, a tribute to Christian Dior’s first lipstick, #9.

Christian Dior once said, “I love red. It is the colour of life.”

Dior #9 lipstick debuted in 1953 — as the designer’s final touch to his newest collection crimson couture gowns. The shade received immediate success, treasured and sought after by loyal clientele and celebrities alike.

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Issue of Vogue Magazine, 1953

 

But it takes on another meaning in China, where the #9 means good luck.

“9 (九, JIǓ) – LUCKY 九 sounds just like 久 (jiǔ), which means “long lasting” and “eternity” in Chinese. At birthday and wedding celebrations, the number 9 is welcome as it represents longevity. 9 was also traditionally associated with the Chinese emperor. The emperor’s robes had nine dragons on them, officials were organised in nine ranks, and the Forbidden City is known to have a total of 9,999 and a half rooms.” So you see. #9 is lucky for some.

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Number 9 in Chinese characters

However, Christian Dior’s lucky number was the number 8?

Christian Dior was very superstitious. He always kept with him a four-leaf clover, two hearts, a piece of wood and a gold coin as well as playing with numbers. Number eight he felt was the most enchanting. Dior was located in the eighth district of Paris, in a new eight floor building with eight workshops. Eight had a sensual form and marked the silhouette of the revolutionary La Corolle “clean and curved, emphasized bosom, hallowed waist, accentuated hips.” Supposedly, he always started his drawings with the number 8 for this reason.

Corolle
La ligne Corolle 1947

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