A group of students at #rennesbusinessschool recently introduced me to this series of videos focusing on the sound of craft for their final group presentation on Guerlain.

It’s a great series. Here is one of my favourites for the Abeille Royale perfume. It conveys the whole process from collecting the grains of pollen from Guerlain’s famous bees to the parfume itself.

Don’t ever under-estimate the power of sound to convey your unique values.

As a side story, off the coast of France, Ouessant Island is a natural reserve where a pure and protected species, the Black Bee lives. It produces a honey with exceptional properties. To protect this precious bee, Guerlain is the patron of the Brittany Black Bee Conservation Association, which ensures its development and protection.

Take a look at the complete series!