Here’s a recent review of “What’s the difference that makes the difference?” which I wrote with Yvonne Fuchs on personal branding.
“Clearly Brilliant. I love the examples given in the book. They make it real and familiar, I could relate to them and use the understanding to look at my own business with new eyes. The simple, short written exercises focused my mind and crystallised ideas in a highly productive way.
It was no bad thing that my opinion of ‘admirable’ well known brands was challenged by reading this book, as I discovered ‘what’s the difference that makes the difference’.
If you want to build a business that is built on integrity, this is the book for you.”
So, what are you waiting for?