Simple “chocolatey” creative exercise for creating a brand experience…


Develop a branded experience around this!

I have been reading How’s 30 days of Creative Exercises this morning, and I liked this one, as it takes a simple product, chocolate, and invites you to turn it into a brand experience… including packaging, store ambience, identity etc…

Why not have a go… I’m going to try it on my students and see what they come up with!

Challenge: Design a store experience for a chocolatier that sells only three types of chocolate: dark, milk and white. As part of your process, make recommendations regarding the naming and packaging of your product within the store, as well as for how you’ll set up the space to convey an overall aesthetic. Can you take a store that only has three products and make it come alive?

Take it Further: When you’ve completed your overall store concept, construct a physical prototype of your chocolate packaging system. What materials should you select to keep your chocolate fresh?

Well, before I get started, I think I need to eat some first, just to check the brand experience in the mouth!

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