Does your brand tell a unique story?


 

StoryIt’s becoming more important for brands to develop unique, interesting, engaging content to use on-line and off-line. Brand Storytelling has been around for a while, but it’s now being taken more seriously.

If you already have a brand, what are the stories you can tell your customers or stakeholders about it? Do you have a secret recipe? A special know-how? Interesting characters which you can develop stories around to sell your product ranges? A unique place which you sell your products or services from? Anecdotes from customers who have used your products? All of these aspects can make ideal Brand Storytelling moments.

Créativité’s new workshop uses techniques and unique exercises to allow you develop your unique brand voice, and your unique stories… then you can develop them on social networks, packaging, in-store, on your bags… anywhere where you feel a part of your story would be interesting reading…

The stories can then be developed on YouTube to create videos, can be visually developed, can be listened to on the radio… can bring a multi-sensory touch to your marketing communications.

Christian Dior has also been building a beautiful collection of Brand Stories on You Tube… you can find them on their new Brand Storytelling web site Dior Mag

le-storytelling-sebastien-durand-conseil-communication-le-blog-chroniques-61

So, if you would like to create unique stories around your brand or your products and services get in touch? Take a look here for more info or get in touch with me today to find our more…creativiteconsultants@orange.fr

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s