Capture your Brand Essence on one page…


The Brand Essence Wheel was developed by the Bates Advertising Agency in 1995. It allows a company to capture what its’ brand stands for on one page. From the brand essence wheel, business individuals can gain a deeper understanding into how existing and potential consumers view the brand, with regard to both emotional and physical benefits. Understanding these key components is essential for brands to ensure that they are aligning their core values and strategies with the right target audience. Image courtesy of #hannawright #brandessencewheel #batesadvertising #chanel

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