Every year, at the start of the school year, I am invited to go to Nimes University to work with their Master Students on the Design, Innovation and Society course. I love going down to the South. The atmosphere is so relaxed, it’s still very warm, and it’s a beautiful place to wander around in the evenings and on Sunday afternoon, when I usually arrive. 

The University Building itself is interesting as it used to be an old Psychiatric hospital. The students are not used to working in English, so it is a little difficult for them at the start of the week, but by the end of the week, their confidence has grown, and hopefully, their creativity. 

Every year I work around a different thematic. A few years ago I worked on Brand Stretching. A subject totally alien to the students who had never really understood the principles of brand strategy.  We worked on several projects during the week, Here is a document I put together to show you my methodology and the work undertaken – it focuses on 2 projects – one for Dior and one for Decathlon (see featured photo).

If you would like me to discuss a similar workshop for your students or employees, please get in touch.