I wrote recently that I was going to try the Creative Exercise, “The Love Letter and the Break-up Letter” . I tried it a few times recently with students and they seem to really enjoy it. It’s an efficient way of bringing out the qualities and values we appreciate about certain products, and others that have lost their charm. Here is the example I give them about my favourite chocolate bar. Which product have you fallen in love with? Or perhaps broken up with? You can’t use Kit Kat. It’s mine!